Benjamin Weiner worked for years like a graphic artist in San Francisco, but it wasn't until he created a logo for Huf — a well-known skateboard brand by pro skater Keith “Huf” Hufnagel — that Benjamin got his big break. He became Huf's lead designer, heading up a string of high-profile projects that resulted in limited-edition, highly-coveted items. He am successful he eventually went solo in 2007, releasing his own line of streetwear clothing as Benny Gold.
The company launched in twenty-five stores across the country, Japan, and also the Netherlands. Additionally, Benny Gold opened as a store in San Francisco's Mission District on 16th Street.
Since then, the business's original staples of graphic t-shirts and hats has expanded to incorporate sweatshirts, jackets, buttondown shirts, denim, and skateboard accessories. They've also took part in interesting collaborations with like-minded brands for example Pendleton, JanSport, Diamond Supply Co., and will be dealing with Miller High Life in 2022.
Benjamin prides himself on having built a company that creates jobs, and supports not just his family but his employees' too. Benny Gold's lease for that Bay area retail shop is ending. Incredibly, the organization was presented with the chance to proceed to a larger space just one block from its existing place to Valencia Street – a bustling corridor of restaurants and retail. After working with a PCV advisor, Benny Gold approached PCV for a financial loan to pay for the buildout expenses of this space.
